We often get asked about how we came up with the name LEMNIS GATE for our game. As it turns out, it has more meaning than it may seem. But how did we get to it? What was our thought process?
• Setting boundaries: With the help of our long time collaborator and brand specialist, David Fuenz, we began with setting the tone by developing a word cloud. This would help us determine which words are used to describe our game and sources of inspiration, which in turn would aid us in generating names that would depict its core essence.
We then set some guidelines to follow:
Mature: the name must resonate with an adult audience and be aligned with the subjects displayed in the game.
Original: it must be a unique name, something creative that is not used for another game.
.com domain available: The domain must be obtainable for the website.
With all this in mind, we began many rounds of brainstorming sessions.
•Defining evaluation criteria: To help evaluate the quality of each proposal, we came up with evaluation criteria based on principles that were the most important to us:
Uniqueness: original and distinctive, which is specific to the brand.
Memorability: easy to remember and creates a strong first impression.
Significance: relevant and in line with the game's promise.
We used these criteria to rate our options on a scale of 0-10. Following that, we compared their success factors to make a final decision.
• Decision making: LEMNIS GATE scored high during our analysis. It was unique, sounded intriguing, had a scientific twist, and strong storytelling potential. But, besides all of these good indicators, LEMNIS GATE was selected because of its origin and how well it fit with the game’s concept.
LEMNIS GATE, an invented word combination, is derived from the word lemniscate, which has a meaning of its own.
Lemniscate: Lemniscate is a mathematical expression of a shape that represents intersecting loops. In our game, each player comes from their own reality, and as parallel realities intersect, players compete against each other to ensure their reality is the one that survives. The lemniscate, in this case, symbolizes the multiple colliding realities experienced in the game.
• Integration into the game: To reinforce and emphasize the game's name, we included it in the game's lore. The Lemnis Gate is a piece of technology built to revert time and save humanity from destruction. Unfortunately, its very creation allowed different realities to collide, creating the whole ecosystem where the game takes place.
Lemnis Industries is an advanced research group tasked with overseeing the gate project's design, construction, and installation.
And now you know how and why LEMNIS GATE became our final choice! This process took place after the game's production began, which helped us arrive at something as unique as the mechanics of the game itself.
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